Thrilled to live in a city where the art of sign painting is not lost and continues to make San Francisco the one of a kind place that it is. Take a look at this article about New Bohemia Signs and how they do the amazing work they do.



My head and hand are clogged in their connection. I’m not sure where the kink in the chain occurs, but when my noggin sends what I imagine to be a very straightforward signal to my hand, I never fail to be disappointed by what my hand produces. I might want it to draw an elegant uppercase letter S and moments later I watch my hand scrawl out a jagged imbalanced shape that, while recognizable as an S, has absolutely no conection to what I had imagined.

Perhaps it’s because of my self-consciousness about my lack

of head/hand coordination that a few years ago, when I came upon a team of painters from New Bohemia Signs hard at work at the window of The Painted Lady Tattoo, I became instantly enchanted. They stood effortlessly brushing out supremely intricate letters with a skill I couldn’t fathom possessing. My crush on New Bohemia began that morning and blossomed into a full-blown love affair by the time the sign was finished later that day.

Years later, I go down the list of signs in New Bohemia’s portfolio and realize that their

work has in many ways established a particular aesthetic of our neighborhoods. Miette’s calm and clean design sums up the feeling I get when I sit in Patricia’s Green in Hayes Valley. The neat grittiness that you see in Serpentine’s aesthetic exemplifies the Dogpatch’s straightforward start-up attitude. And BellJar’s edgy elegance screams of the Mission’s feminine side. Wanting to know more about how this small team of craftsmen has come to define San Francisco through their signs, I visit New Bohemia’s shop.

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